The Top-Tier
Client Acquisition Course
This Course Will Show You How To Create A Powerful Lead Generation Machine Connecting You With C-Suite Decision Makers, Landing You More High-Value Calls Each Month.
Systematically. Predictably. And Using Proven Strategies.
The Process Behind The Magic
Replies from high value prospects interested in your product or service.
Let Me Show You How It’s Done
- Winning over enterprise customers isn’t just about cold emails—it’s about mastering a complete B2B outreach system.
- This course provides a step-by-step blueprint for consistently landing meetings with decision-makers at major companies, filling your calendar with high-value opportunities.
What You’ll Learn In This Course
8 Modules. 2+ Hours of Actionable Videos Showing you Step-by-Step
1. Introduction to Cold
Outreach Emails
Who is this course for?
Who is this course not for?
What is Cold Email Outreach
Why is this method useful?
Why should you even listen to me?
2. Your Proposition
Define your goals
Define your Ideal Customer Profile (ICP)
Define your problem / value / proposition
3. How to find Prospects
Find companies to target
Find prospects to target
How to build targeted prospect lists
Scrape and collect prospect data
How to find email addresses
Freelancer support
4. Tools You’ll Need
Customer Relationship Management (CRM)
Adding Data Points, tracking, labels
Import prospects
Automated Outbound Email Tools
Goals
Making it personalised & targeted
Integrating with your CRM
5. Deliverability & Technical Setup
Set up a separate email account (domains)
Warm Ups
Best Practices
Set your SPF, DKIM & DMARC step by step
Email limits
6. How to Write Emails for Cold Outreach
How to write a good subject line
& email
How to A/B test emails
When to send emails
What your email needs to include with real examples
Add follow up emails
Add prospects to your campaign
Final checks ready for launch
7. Optimising & Follow up
Optimise email campaigns using data & feedback
Track prospect activity
Which subject line is performing the best?
Check open rate &
response rates
8. When Prospects Reply
A prospect replies – what next?
How to reply – sharing video links
Updating CRM – labels, pipeline, add activities to follow up
Run your first sales call
Goals
Questions to ask
Next steps / actions
Lots of Free
Resources Included
✅ Ideal Customer Profile Builder
✅ Freelancer Hire Job Template
✅ Freelancer Instructions
✅ Prospect data collection template
✅ Email templates with high response rates
✅ Email sequence template
✅ Sales Call Questions – note template
✅ List of Recommended Tools – Tech Stack
About Me
I am the CEO & Founder of Sourcing Playground – Connect on LinkedIn. When I started my company in 2017, we had very little budget. I couldn’t afford to hire an experienced sales person.
But I needed to find a way to get customers. And get customers in a way that isn’t too expensive.
(Humble brag) With no previous contacts, sales experience or help. I targeted, landed, won some of the biggest companies in the world using this method I’m about to show you.
I’ve been featured in Forbes recognised as an innovative company in the fashion industry:
I still use this method for pretty much everything. Whether looking for business partners or winning new customers. It’s a relatively cheap, automated way to have conversations with people.
When this method clicked for us, it felt like magic. You set up your campaigns and let them run. Before you know it, replies start rolling in from recognisable companies eager to take calls and schedule meetings to learn more about your business.
Pricing
£395
£295
✔️ Full Course – 8 x Video Modules (2+ hours)
✔️ Full course – written PDF
✔️ 2 x 30 min 1-1 calls with me (onboarding, feedback on campaigns etc)
✔️ 8 Free Resources, Email Templates and Tasks, Guides
✔️ Step-by-Step Technical Setup Guide
✔️ Lifetime Access Including Updates
✔️ 30-Day Money-Back Guarantee
“Heather’s course on cold email outreach has been really helpful. I’ve already received two replies, and Heather was a great help in drafting my initial emails, making sure we were hitting all the right notes! She’s been a great with getting everything set up and streamlined, providing clear guidance throughout the process. Im quite enjoying the whole process. It feels like a bit of game, tweaking it to get more replies. I’m really glad I took the course and would definitely recommend it to anyone looking to improve their outreach efforts.”
Matthew Webley
CEO @ Wootzoo
FAQ
Who is this course for?
This course teaches you a step-by-step process to reach potential customers. While we can’t guarantee you’ll get customers, you’ll learn a reliable method to start conversations and get feedback. It’s typically used by startups who need product feedback, small businesses wanting to approach larger companies, established firms looking for new sales channels, and service companies exploring new markets and customers.
How will I get the course?
Once you purchase, you’ll be given a password to access the course online. The course is made up of 8 video modules, totalling 2 hours 15 minutes of content. Don’t worry if you’re new to cold outreach – everything is explained in plain English and is beginner-friendly. You’ll also get a PDF version of all the video content with links, so you can choose to read instead of watch. Along with this, there are 8 resource files with templates and practical tasks. Finally, you’ll receive a link (via email) to schedule our one-on-one calls to help you get started.
Does The Course Come With Support?
Yes, you’ll get 2 x one-on-one video calls with me over Google Meet. During these calls, we can review your specific campaign plans, discuss your outreach process, and I can answer any questions you have about applying the course material to your business. We can look at everything from your target audience to your messaging approach, and I’ll help you spot any potential issues before you start your outreach. Think of it as practical planning sessions to make sure you’re on the right track.
Do I get lifetime access?
Yes, once you purchase the course, you’ll have permanent access to all the files. If I update the content – whenever I discover new useful tools or make improvements to the outreach process, I’ll add these updates to the course materials. This means you’ll always have access to the latest strategies and resources.
How does the money back guarantee work?
It’s pretty straightforward – if you’re not satisfied with the course, just send me an email within 30 days of your purchase and I’ll give you a full refund. No complicated forms or questions asked. I want you to feel confident in your purchase.