Go-To-Market Specialist | Founder | Consultant
Heather is a sales-driven entrepreneur and strategist who specialises in go-to-market execution, high-value client acquisition, and scalable sales growth. She founded Sourcing Playground, transforming it from an idea into a trusted sourcing platform used by global brands like Lacoste, Under Armour, John Lewis, and Tesco.
Building
Sourcing Playground
Heather launched Sourcing Playground with the mission to simplify global sourcing and help businesses make smarter supply chain decisions.
Under her leadership, the platform has evolved from an idea to a trusted resource for major brands including Lacoste, Under Armour, John Lewis, and Tesco.
Key milestones include:
- Raising £600K from angel investors & corporate backers
- Winning two Innovate UK Government grants
- Developing the MVP and onboarding pilot clients
- Growing an international team of developers and market specialists
- Building scalable sales channels and increasing revenue
Client Portfolio
Industry Recognition & Thought Leadership
Heather’s work in fashion and technology has been recognised globally. She was featured in Forbes as one of the top entrepreneurs shaping the future of sustainable fashion. Also featured in print publications like Apparel Insider.
She has also spoken at major industry events, including:
SOGAL Pitch Night (London) – Finalist, selected from hundreds of applicants
Avantex (Paris) – Panel speaker on sustainable supply chains
Supply Chain Industrial Transformation Event (Miami) – Startup pitch hosted by REFASHIOND Ventures
Awards & Achievements
Finalist, Young Entrepreneur of the Year
National Best New Business Awards
Finalist, Editor’s Choice
Women in IT Awards
Finalist, Entrepreneur of the Year
Venus Awards
Go-To-Market Strategies & Sales Growth
Heather focused on go-to-market execution and sales strategy as the foundation for scaling Sourcing Playground. She developed rapid, practical methods that allowed her to test markets, acquire customers, and close high-value deals efficiently. Her approach is highly strategic yet hands-on, ensuring businesses can move fast and see real results.
Heather has built an extensive network of C-suite executives and senior decision-makers across global brands—a network she built entirely from scratch, without prior industry connections. Through persistence, strategic outreach, and a deep understanding of enterprise sales, she has secured partnerships with some of the world’s largest companies.
- Sales Strategy & Execution – Designing practical, scalable sales processes for startups and established businesses
- Go-to-Market Strategy – Helping companies validate and launch new products, services, or sales channels
- Customer Acquisition & Growth – Identifying, targeting, and converting high-value clients
- Outbound & B2B Sales – Building effective outreach and closing enterprise deals
- Pitching & Negotiation – Improving close rates and deal success
With hands-on experience growing a company from zero to enterprise clients, Heather helps businesses apply startup thinking and agile sales strategies to drive real growth.
